The Standard Group is a media company based in Kenya that operates several newspapers, radio stations, and television stations. In the early months of the COVID-19 pandemic, the Kenyan government implemented a lockdown to curb the spread of the virus. This meant that many people were unable to physically purchase the Standard Group’s newspapers.
To address this issue, the Standard Group decided to develop a new product that would allow users to purchase the newspaper electronically through their smartphones. The company decided to integrate its payment system with two of the most popular mobile payment platforms in Kenya: WhatsApp and M-Pesa.
The integration process involved working with the teams at WhatsApp and M-Pesa to establish a secure connection between the Standard Group’s payment system and their platforms. This included setting up APIs (Application Programming Interfaces) and testing the system to ensure that it was reliable and easy to use.
Once the integration was complete, the Standard Group launched the product and began promoting it to its customers. The product was a success and was accessed by millions of Kenyans within the first six months.
One of the key benefits of the integration was that it allowed the Standard Group to continue offering access to its newspapers during the lockdown, ensuring that its customers had access to reliable and authentic news. Additionally, the integration enabled the Standard Group to unlock a new revenue stream, as it was able to charge users for access to the electronic version of its newspaper.
Overall, the integration of WhatsApp and M-Pesa allowed the Standard Group to respond to the challenges posed by the COVID-19 pandemic and continue to serve its customers while also finding new ways to generate revenue.